Hi, I'm Meg!

My path to design wasn't exactly a straight line, and looking back, I think that's part of what makes it work.

I started out studying Communication Design at Kutztown University, chasing the same pull that had followed me since I was a kid doodling in the margins of notebooks. But life had other plans. Somewhere along the way, practical reality won out over the classroom, and I left before finishing my degree to jump into the workforce full-time. It felt at the time like closing a door. I didn't know yet that it would eventually lead me right back to where I started, just by a much longer road.

That detour took me into Quality Control, of all places. It wasn't where I expected to land, but there was something oddly satisfying about it; the problem-solving, the systemic thinking, the constant puzzle of figuring out why something wasn't working and how to fix it. I spent years there, and I don't regret a minute of it, because it taught me to think in a way design school never could have: methodically, patiently, always asking why before jumping to how. Funny enough, it was Quality that led me right back to design. Somewhere in the middle of checking boxes full of shampoo, I found myself drawn into web design almost by accident. My employer had an opening in their IT team and when I took it, I was put in charge of the website and the rest was history. It was like all of a sudden I remembered exactly what I'd wanted to do in the first place. So I made the decision to go back and finish what I'd started, degree and all.

These days, that whole journey shapes how I approach every project. I care a lot about the "why" behind a design, not just making something look good, but making sure it actually does the job it needs to for the people using it. Whether that's a brand system that needs to hold up across a dozen different touchpoints, a website that has to convert as well as it looks, or a report someone actually wants to sit down and read, I like digging into the problem long before I touch a single pixel. I think that instinct, to slow down and understand before building, is the one thing that never left me, no matter which career I was in at the time.

Outside of work, life is a lot simpler, and honestly, that's exactly how I like it! I'm based in Allentown, PA, in a house that's usually being closely supervised by my cat, George, who has very strong opinions about when dinner should be and isn't shy about voicing them. Most weekends, you'll find me in the kitchen with something simmering on the stove. I make a lasagna I'm a little too proud of, the kind that takes half a day and is absolutely worth every minute of it. When I'm not cooking, I'm usually curled up somewhere with a book. If you ask me for a favorite, it's an easy answer: Till We Have Faces by C.S. Lewis, hands down. It's a book I come back to again and again, and one that still manages to teach me something new me every time.

At the end of the day, I think good design and a good life come from the same place: paying attention, caring about the details, and not being afraid to take the long way around if it gets you somewhere worth being.

Have a project in mind?

I'm always up for turning a hard problem into something clear, considered, and worth looking at twice. Whether it's a brand starting from scratch or a system that needs a second look, let's talk about what you're building.